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It is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page. Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. Benefits Of Pay Per Click When using  PPC , you’ll be able to reach your customers at the precise moment they’re looking for your products and you only reach people interested in your products. It is versatile in application and can be used for a variety of campaigns depending on the objectives. The brand-bu

Social Media Marketing (SMM) is a type of internet marketing that uses the benefits of social networking sites as a tool for promoting websites, thus increasing traffic towards them and learning from users’ direct reactions. SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the first few results. Considering the fact that 90% of users searching the internet do not look any further than the first page of the search engine, and that 70% clicks on the first three results only, it is obvious that the position on the first page of the search engine is the only goal to strive for when optimizing a website. Used for SMM:- The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential), customers. SMM is being done by creating quality content that the users of